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For small business owners, the word “reviews” is a mixed bag.
On the one hand, all of your happiest customers can talk about why they like working with you.
On the other hand, your unhappy customers (everyone has a few) can talk about why they don’t like you.
And as every business owner knows, a happy customer will tell 10 people about their experience — and an unhappy customer will tell 100.
So how can the average small business use reviews to improve their reputation online? Surprisingly, it has more to do with the review sites you use than any other factor.
These 20 business review sites are the perfect places to start for your company. You can use them to monitor your online reputation, reach more customers online, and keep track of what your customers say about you.
1. Angie’s List
Angie’s List started as a review site for local businesses. Basically, if someone needed a plumber, they could look there since other sites hadn’t started using local listings yet.
Today, every site on the Internet utilizes local listings. But Angie’s List has evolved and kept up with their competition by offering free memberships to businesses, plus two paid plans for more invested service.
The main appeal of Angie’s List is that they stick up for the consumer. In that regard, this review site has the odds stacked against you from the beginning.
But Angie’s List also acts as an intermediary between customers and businesses, specifically with conflict resolution. That means if you have a bad review, the site could wind up siding with you instead of an unfair customer.
All in all, the best thing to do for Angie’s List is to run an honest, hardworking business.
And for small businesses like yours, that shouldn’t be a problem.
2. Better Business Bureau
The Better Business Bureau is probably the most well-known consumer advocacy group in the world.
The BBB now helps customers find businesses in any US region, and it has a diverse usership that’s valuable to any company.
Unfortunately, the BBB charges companies to join it. So if you want to be listed on the site, you need to pay.
3. Bing Places
Bing Places is a convenient service that lets you add your company’s name, address, phone number, and hours of operation to Microsoft’s Bing search engine.
That may not sound like much, but Bing still controls a sizeable amount of the world’s search market share. So even though they’re not Google, you’re bound to still get a few customers by adding your information to Bing.
Plus, you can’t beat the price — which is nothing!
Epinions is a consumer review site for products, as opposed to companies.
Essentially, it works like Amazon’s review system — but without the ecommerce functionality.